The Online Advertising Overview Media Essay

The Online Advertising Overview Media Essay As the presence of technology meshes into every aspect of our lives, mobile advertising has been recognized by many if not all marketers as being the future, but is it truly? Mobile devices have taken over our lives in many aspects. With their ability to shoot video, take pictures, playing your music library, browse the internet and so on; these new features allow marketers to target consumers via mobile ads and mobile applications. As time passes and technology evolves, new types of advertising venues spring up transitioning from newspapers to billboards, TV and radio, and now the internet. The authors of a peered reviewed scholarly article discuss how, Online advertising has three characteristics; ease of targeting; personalized contents; and interactivity (Dhar, Subhankar, and Upkar Varshney, 356). In comparison to TV or radio advertising, the internet medium allows advertisers to create interactive advertisements that can be tailored to be personalized and target the consumers di rect interests. But with the introduction of new methods and technologies to the market, it does not come without its disadvantages. Online Advertising Overview The end of the 20th century and the beginning of 21st were characterized by rapid developments of communication tools. Advertising delivered over the Internet or better known as online advertising has become a significant source of revenue for web-based businesses. Internet-based advertising is a gale of creative destruction (in the words of Schumpeter, 1942) sweepin g across the advertising and media landscape. Online advertisings humble beginnings began in in 1994 when HotWired, a web magazine, sold a banner ad to ATT and displayed the ad on its webpage (Kaye and Medoff, 2001). But since that time, the e-commerce hype has taken hold, and the focus has already moved on to the mobile Internet. The new technology changed the world by revolutionizing communication at a time when mobile computing technology as a communication tool was solely limited to telephone. However, due to digitalization and the consolidation of telecommunication networks and Internet technology, mobile devices ha ve evolved to provide the same experience as full-scale Internet-enabled computers. The convergence of these technologies provides endless possibilities for mobile computing applications and usage. M-advertising is inexpensive and can be highly targeted towards a certain individual. The potential of mobile devices as direct marketing tools has not gone unnoticed and advertisers have realized the opportunity to use the mobile channel to text information to targeted consumers. Unlike traditional print, TV, or even email advertising, companies can now reach speci ¬Ã‚ c consumer groups or even individuals, virtually anywhere, anytime, and based on the physical location of the mobile user. In addition, companies have more knowledge about their client pool than ever before. This provides businesses with the opportunity to reach their prospects when and where it is most appropriate for the effectiveness of a marketing campaign. M-advertising could most likely become a very powerful new marketing tool enabling businesses to customize and personalize advertising for mobile users. The Negative Side Effects of Mobile Advertising Although there are various de ¬Ã‚ nitions for the concept of M-advertising, no commonly accepted de ¬Ã‚ nition exists. This is because not much research is done in the area of M-advertising. In the present article M-advertising is referred to as the sending of electronic advertisements (mobile ads) to consumers carrying mobile devices. M-advertising is regarded by many as one of the most promising and pro ¬Ã‚ table business opportunities amongst mobile computing applications. A recent mobile marketing survey suggests that about 7% of the mobile users would be willing to receive mobile ads if they were relevant. Unlike personal computers (PCs), mobile devices typically are not shared, which allows for precise targeting of advertising to a single person. Moreover, mobile users rarely leave their home without their device and use them frequently throughout the day. As a result a message sent to a mobile device commands the immediate attention of the mobile user and may be perce ived as intrusive if the message is unanticipated. Mobile advertising is inexpensive and novel, and can be highly targeted towards a certain individual. The potential of mobile devices as direct marketing tools has not gone unnoticed and advertisers have realized the opportunity to use the mobile channel to text information to targeted consumers. Unlike traditional print, TV, or even email advertising, companies can now reach speci ¬Ã‚ c consumer groups or even individuals, virtually anywhere, anytime, and based on the physical location of the mobile user. In addition, companies have more knowledge about their client pool than ever before. This provides businesses with the opportunity to reach their prospects when and where it is most appropriate for the effectiveness of a marketing campaign. M-advertising could most likely become a very powerful new marketing tool enabling businesses to customize and personalize advertising for mobile users. The authors bring up the negative side effects of mobile advertising which include spam mail, SMS text messages, and privacy invasion. The authors go on to explain that, Since mobile communication is perceived as a truly private way of intercommunication, consumers can easily have a feeling that their privacy is invaded (Dhar, 356). The biggest fears that have arisen in recent years are location based marketing via GPS enabled mobile devices. (Dhar, 356). It isnt a surprise though that the idea of combining location information and user data could raise a serious privacy concerns for consumers because the activity of the individual can possibly be traced, which the authors also bring up. Privacy of the consumer can come in many different tolerance levels. Consumers nowadays prefer advertisements which are geared more towards their interests than ones that dont. Email and other types of internet messaging services are often times the center of spam targeting. A scholarly article by Evelyne Beatrix Cleff affirms that, Unanticipated advertising messages, commonly referred to mobile spam, are considered to be a form of privacy violation (Cleff, 229). Data which is collected from the market is used to create a profile of the consumer and help to categorize what that persons interests are. Cleff later states in the article that These practices may lead to an over-collecting of personal data without the proper implementation of personal data privacy, such as providing a set of standards governing the collection as well as the use of personal data and addressing issues of privacy and accuracy (Cleff, 229). Since most of use our smartphones for popular social networks such as Facebook, Twitter or Instagram, our standard of privacy as changed c ompletely. 50 years ago, for example, the general population would have never dreamed of putting up their personal home phone number up on a billboard for all to see. Yet nowadays, Facebook users will post even their home addresses on their profiles and other social networking websites with millions of eyes to see it. Because these advertising methods interfere into peoples private information, there are opt-out programs when using these services that restrict personalized advertising from gathering any information from your online browsing habits. A statement made by Cleff brings up the point that Consequently, privacy fears may not only be limiting the growth of m-advertising, but may also be affecting the validity and completeness of customer databases and pro ¬Ã‚ les, leading to inaccurate targeting, wasted effort, etc (Cleff, 229). Because online privacy has been a huge issue, there has been doubt that as the consumer becomes more annoyed by the presence of advertisements on the internet. Since literally all major social networking and online e-tailors provide opt-out programs for their users, will it be able to provide continued revenue growth in the coming years? Regulation and The Future Regulation in the United States falls under the Federal Trade Comission (FTC) with their Federal Trade Commission Act (FTCA) which protects consumers from unfair practices by sellers and marketers alike. A scholarly article in the Texas Law Review by David DeMarco goes indepth on the topic of privacy issues related to online marketing methods and subsequent regulations that comes with it. He goes on to explain that Although e-companies and Internet users may differ about the degree of access to collected information that companies ought to provide to their customers for verification purposesà ¢Ã¢â€š ¬Ã‚ ¦ businesses have a compelling interest in maintaining accurate and complete information about their customers (DeMarco, 1042). He goes on later to explain how there has been a push in the last two decades to push for industry self-regulation which is considered by a source in his article to be an abject failure. Because the internet is so vast and unregulated by governments, there h ave been huge doubts as to how consumers privacy will ever be regulated. According to a statement made by DeMarco, At the core of the self-regulatory regime sits a websites privacy policy (DeMarco, 1045). Since websites wont take responsibility for your information, who will? People dont realize as they allow for these websites and applications to access our photos, contacts, emails and so on, we give up ourselves to potential criminals that may lurk on the internet. As social networks come and go, the privacy we give up wont change. Society today as shifted completely due to the internet and without regulation, privacy or the idea of it will become nothing more than a word since all our information will be out there for the taking, regardless of your opinion. Overall, privacy issues and mobile advertising have turned into something highly taboo. Opinions on the matter vary from consumer to consumer due to younger people being more open about information their parents generation would have deemed unimaginable to post on the internet for all eyes to see. Laws and regulations by governments cannot keep up with the ever changing fads on the internet. From location based personalized advertising to the billboard you drive past on highway, mobile advertising is becoming embedded into every aspect of our lives. Consumers today carry their phones everywhere and with the mobile internet service providing the link, millions if not billions of people have their information gathered daily to provide a more personalized and creepy targeting campaign for your buying desires.

Shattered Glass

Bobby Taggart December 10, 2012 Tracy Crow Journalism Shattered Glass Response The movie â€Å"Shattered Glass† is about a journalist who writes for the New Republic Newspaper, who later gets caught for fabricating 27 of his stories. The journalists name is Stephen Glass. Glass was 24 when started working writing and reporting for the New Republic. The New Republic is a well-known newspaper located in Washington D. C. Glass has had a reputation for having the most vivid stories. Glass’s first suspicion of fabrication was noticed when he wrote a story about the ACU (American Conservative Union).The Chairman of the ACU David Keene, first questions his story. His story contains a description of drunken tricks by young Republicans and mini-bars. Stephen’s boss confronts him about the situation. Turns out that his story was true, except for one small detail about how there were no mini-bars but just fridges available to rent with alcohol in it. The young journalists, newest story comes about in a staff meeting, which is about Ian Restil, who is a teenage hacker. Restil hacked into Jukt Micronics security systems. Jukt Micronics proceeds by hiring the teenage hacker.After the issue is printed, the editor at Forbes Digital Tool questions his reporter Adam Penenberg how he didn’t get the story on this teenage hacker who is hire by Jukt Micronics as a security consultant. Penenberg begins to investigate the article, as it already appears to be fishy. After more and more research, Penenberg takes his research to his boss showing him that nothing in the article exists. He then begins by making a phone call to Stephen for contact information on his sources mentioned in the article. The phone numbers given from Glass to Penenberg were made up as well.Stephen’s editor along with Forbes Digital Tool’s editor in the end found out that none of his sources existed. Stephen’s editor figures out that his brother lives in southern Ca lifornia, who has been setting up voicemails on his number to back up the fact checking process for him. This movie showed me how important it was to have all of your sources available and credible. Fabricating quotes is a serious manner in the journalism world. Fabricating anything can ruin an individual’s reputation as a writer and can even take down an entire newspaper just like the New Republic Newspaper.Journalism is a load of work. Taking shortcuts in journalism will catch up to you and haunt you throughout the rest of your career. Writing for a newspaper takes many countless hours of hard work without doubt. Therefore, fabricating anything in journalism can lead up to you being sued. Overall, this movie showed me a lesson personally and I’m living up to the consequences right now. If you put the time and effort into getting important information, the results will show the rewards.

Persuasive Essay About Christopher Columbus - 1449 Words

The year was 1492, and a European catholic man determined to find a new trade route to the Asian continents accidently discovers the American continent, by doing so he introduces the old world to the new. I’m speaking of course of Christopher Columbus, the great explore. Little did he know that he would spark a fire of exploration and conquest. Fueled by greed and of lavish stories told about cities of gold. The Conquistadors of Spain would come in ships by the hundreds, roaming and pillaging the new lands of South America. As the conquistadors moved further north they discover a very hostile and beautiful land later called â€Å"Texas†. Years later, the French come to Texas and so do the Anglos which derived of Germans, Irish and†¦show more content†¦I’m speaking of cores of Houston, Dallas and San Antonio. There are also city’s such as Austin, Fort Worth and El Paso with populations exceeding over 500,000. Between the years of 2011 and 201 2 the city of San Marcos had the highest growth rate in all the united states cities with more than a 50,000 population increases. In a 2010 census the population in Texas the population was estimated to be 25,145,561. The 2010 census confirmed a population growth of 20.6%from the previous census back in 2000were the estimated population was at 20,851,820. This percentage may seem like a big number but it is a steady and for the most part a very accurate calculation for the Texas population. The largest increase in the population of Texas was between the years of 1850 through 1860 were the population was 212,592 and shot up to 604,215. Giving this ten year period a 184.2%. (US Census) In a tx.us/Publications/2014-11 article the â€Å"Texas Population Projections 2010 to 2050, highlights a population explosion that may well occur over the next 45 years – those individuals aged 14 and under would nearly double from 5.7 million in 2010 to 10.2 million in 2050. The 15-64 demogra phic would swell from 16.8 million to 34.7 million, and the senior 65-and-over demographic would jump from 2.6 million to 9.4 million. In total, Texas population would swell to 54.4 million, based on immigration and people moving from other U.S. states. The report predicted Hispanic population toShow MoreRelatedWe Should Abolish Columbus Day1389 Words   |  6 Pages 2016 We Should Abolish Columbus Day Only two federal holidays in the United States bear the name of two specific men, ironically one of them fought racism -- Martin Luther King Jr., and the other was a genocidal racist – Chistopher Columbus. 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Sophocles’ Oedipus Cycle †Antigone, as a Feminist Essay

Sophocles’ Oedipus Cycle – Antigone, as a Feminist Throughout history, women have always stood in the shadows of men. In many cultures, the role of women has always been to be seen and not heard. As one of the first feminists in world literature, the character Antigone, of Sophocles’ Oedipus Cycle, displays fine characteristics of a great female leader in order to stand up against male dominance for her religious, political, and personal beliefs. When the king denies her brother, Polynices, proper burial, Antigone goes against state law by burying him herself in order to protect heavenly decree and maintain justice. In doing this, she steps out of her place as a woman in a male dominated society. In order to characterize Antigone†¦show more content†¦A sort of role reversal takes place between her and her father. She takes the position of the father and head of the family while her blind, helpless father acts as the child dependent upon Antigone for survival. She is in charge of making the decisions, caring for him, and being his shoulder as well as his eyes. In leading him and caring for him, she develops herself into a much stronger woman than the women of her society, becoming strong both mentally and physically. It is during this time in her life that Sophocles develops Antigone’s most important trait, her strong will. Years later, after Oedipus’ death, Antigone uses the characteristics and qualities that have developed inside of her through the years towards fighting for that which she believes. When the king denies her brother a proper burial and makes it illegal for anyone to bury him in Sophocles’ Antigone, Antigone decides it is up to her to take justice into her own hands and give him a proper burial. As a feminist she stands up to male dominance in order to make her views heard. Antigone forces her political and religious views on the male dictator and his domain when she places heavenly decree above state law by burying her brother, Polynices. In ancient Greece, it was believed that if a body were not buried, the spirit would roam the earth and never reach heaven. By not burying Polynices’ body, King Creon took the power of the gods away by deciding that Polynices did not deserve